A content management system provides website authoring so that users with little knowledge of web programming can create and manage website content.
Being able to use a Microsoft Word like interface will allow a website manager to be able to quickly produce content, keeping the site fresh and giving an incentive for visitors to return.
New content will also give you a boost when it comes to search engine indexing - in other words, quality content that is fresh will earn a rankings boost.
Crafted Web will always provide websites with the functionality for the owner to manage content